Earlier after making a part of the film, the rushes used to be screened for the benefit of distributors who judge the quality of the film and purchase the screening rights area- wise.

This is really a sensational news for the film industry that the movie being produced by BVSN Prasad on the banner of Sri Venkateswara Cine Chitra India Pvt Ltd, under the direction of Surender Reddy of Kick-fame with Young Tiger NTR in the lead had completed business in Krishna, Guntur, Nellore and Overseas areas with in minutes of the picturisation of muhurat shot.

NTR fans Venkat Garikapati and G Harikumar of Hari Venkateswara Films offered fancy rate and acquired rights. They expressed the hope that the film would create a big sensation in 2011.